XSENSOR came to us with the opportunity to redesign their full suite of SASS B2B and B2C products with the goal of creating a more modern and cohesive experience. We unified the product, website, and marketing materials by delivering a clean and modern rebrand while paying homage to the brand pillars that were key in XSENSOR'S inception.
Establishing a brand strategy was a critical first step in the engagement, it created the foundation necessary to make decisions based on data and business goals vs subjective opinions of stakeholders. We focused the brand around three key attributes - Intelligent, Premium and Modern Industrial.
The website was of course the key brand touchpoint and required the most amount of effort. We streamlined the conversion process, consolidated the product offering and created a more compelling customer experience through use of video and micro-interactions.
With the newly established brand guidelines, we then applied the visual language to the product eco-system. With 20+ products mapped across multiple verticals , we needed a flexible design system that would work regardless of platform or technology stack.
